Description
Personal Brand ID re-design
Fields
Branding, Creative Direction, Graphic Design
Date
2012
V2 Brand ID
- V2 Brand ID
Branding / Creative DirectingThe challenge was to create a cohesive and current way to showcase my work as a designer and creative. My previous branding seemed too informal and while it showcased the work well it didn't really have a personality to it. What kind of designer am I and what are my creative tastes? What is my esthetic? These were all questions that needed to be addressed when creating my branding ID. I believe I suceded. 
Other Projects
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CV Infographic
I hate writing resumes, so this is my infographic CV
2012
Art Direction, Branding, Graphic Design
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Logos
Various logos I've done in the past
2012
Branding, Creative Direction, Graphic Design
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Building Arts + Design Brand ID
The task was to create a logo for Brooklyn Based Design/Build Studio Studio BA+D (Building arts + Design)
2013
Branding, Graphic Design, Illustration
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House Boat Hotel Brand ID
House Boat Hotel Brand ID
2012
Branding, Creative Direction, Graphic Design
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Incomparable Things Brand ID
Incomparable Things brand ID and logo design
2012
Art Direction, Branding, Graphic Design
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Nosara Surf Brand ID
Branding project commissioned by Nosara Surf Academy
2012
Branding, Creative Direction, Graphic Design
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Camilo Brand Identity
Brand ID for visual Artist Camilo Velasquez
2012
Branding, Creative Direction, Graphic Design
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Print Ad for NYCGO City Guide
Print ad for NYCGO Tourist Guide
2012
Art Direction, Graphic Design, Photography
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Show+Tell Show Brand Identity
The Show +Tell Show is an online archive of Show+Tell videos made by adults. The task at hand was to create a strong brand identity that would convey the purpose of the project and could be used online as well as on print. There was a clear understanding that the look and feel of the brand needed to convey a sense of humanity and history without seeming antiquated.
2011
Branding, Creative Direction, Design
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Bookish Genre Ads
These are a series of genre-specific Brand Ads for bookish.com
2013
Art Direction, Branding, Illustration
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Bookish Ad Proposals
This was a series of brand ads that I made for Bookish.com, I chose illustration as a medium because it gave endless possibilities to what we could portray in terms of subject (Dead Authors and Fictional characters) and it had an element of whimsey that fits really nicely when talking about literature.
2013
Art Direction, Branding, Illustration
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KCDC proposed Brand Re-Design
Logo Proposals for KCDC brand re-design
2012
Art Direction, Branding, Creative Direction
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Flowers Poster Series
Series of four Rorschach-style flower posters
2012
Art Direction, Graphic Design, Illustration
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Urban Plant Poster Series
This is a series of three posters made from urban plant silhuettes
2012
Art Direction, Graphic Design, Illustration
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Claws Feathers and Fangs
This is a personal project. It is the first in a series of kaleidoscopic video collages that deal with the results from popular image searches. The process by which the collages come together is by selecting a popular image search topic made up of three words and from that single search pulling images. The images are then cut out, overlapped and animated in the collage and released back into the internet as a video kaleidoscope. The idea is to see if these new images become part of the search results they originally came from. Thus creating a conceptual feedback or an infinite reflection of themselves.
2011
Animation, Creative Direction, Design
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Random Stuff
Random designs and illustrations
2012
Art Direction, Graphic Design, Illustration
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New York minute Wallpaper
A New York Themed wallpaper
2012
Art Direction, Graphic Design, Illustration
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Treat Yourself Brand Identity
Treat Yourself brand identity was a digital project created for a boutique Artist studio in Brooklyn, New York.
2012
Branding, Creative Direction, Graphic Design
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Scratch Wallpapers: A Kaleidoscopic Collaboration
This is a kaleidoscopic animation and prints made from a photograph
2012
Animation, Creative Direction, Digital Art
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House of Music by Heineken
"Heineken House of Music," was an audio and visual multi-sensory Latin music experience that connects technology with music and featured live performances by some of today's most promising talent.
2012
Creative Direction, Graphic Design
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The Spot By Heineken
Launching in July 2011, The Spot was three weeks long and connected Latin music and culture. Conceived by Heineken and Remezcla, The Spot was a unique space for inspiration and creation the likes of which has never been offered to the public. Check out our lineup of groundbreaking artists performing for free, and don't miss out on the Latin cultural event of the Summer.
2012
Creative Direction, Motion Graphics, Design
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Multi-Screen Comp for Trailer
This was a video animation which was commissioned to better explain the concept of multi-screen viewing during a movie trailer.
2012
Animation, Creative Direction, Motion Graphics
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Twin Peaks Tribute Poster
Twin Peaks Tribute Poster
2012
Art Direction, Graphic Design, Illustration
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Shark Illustrations
This drawing is a tribute to endangered sharks
2012
Creative Direction, Graphic Design, Illustration
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Show + Tell Show Channel
The Show+Tell Show is a video project where people upload videos of themselves doing Show&Tell just like in school except made by adults from all over the world.
2012
Animation, Creative Direction, Film
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Film/Video ShowReel 2010-2011
This is my professional reel with some of the work I've done recently.
2011
Animation, Motion Graphics, Editing
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How I Quit My Corporate Job
You have no control over the things people do. But you do have control over how you react to them. Instead or smashing a computer I decided to take the glittery text route.
2011
Animation, Design, Typography
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Air In The Square
Air in the Square mock graphic for Skate and BMX event in Times Square.
2011
Art Direction, Creative Direction, Design
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NY Knicks New Recruits Campaign
This were the artboards and animations for the New York Knicks 2010 new recruits campaign.
2011
Animation, Creative Direction, Design
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New York Rangers Heritage Night Graphics
This year was the 85th anniversary of the New York Rangers. Heritage Night was the event held at Madison Square Garden to commemorate the ocasion. These animations were used during the game.
2011
Design, Motion Graphics, Creative Direction
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Knicks Alumni Night Mock-ups
This was a style guide mock-ups for New York Knick Alumni Night
2011
Design, Creative Direction, Motion Graphics
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New York Rangers Retirement Ceremony: Bathgate Howell
I was asked to design a style guide for a Rangers Retirement ceremony. The Look was supposed to be evocative yet current, while at the same time honor these remarkable players. One of the main challenges of the project was to design a look that would to change throughout the night in order to reflect the various sections of the event which included a pre-ceremony film screening, the retirement ceremony and a hockey game. At the same time the organizers wanted to make sure the use of electronic boards would not take attention away from the event in the arena but complement and set the tone for the evening.
2011
Creative Direction, Design, Animation
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Yo La Tengo "Here To Fall" Music Video
The first in a series of four clips from Yo La Tengo's latest album, "Popular Songs", "Here to Fall" kicks off director John McSwain's visual accompaniment to the diverse and arresting sounds of YLT's exceptional new album. Motion graphics courtesy of Veronica Velasquez (03:10:00)
2011
Animation, Creative Direction, Motion Graphics
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Sports Reel 2009-2010
This is a series of highlights from work I've done for Madison Square Garden
2011
Motion Graphics, Creative Direction, Design