Air in the Square mock graphic for Skate and BMX event in Times Square.
Art Direction, Creative Direction, Design
Air In The Square
- Air in the Square
Pitch for Nasdaq Skate eventThis was a pitch made for the "Air in the Square" event in Times Square. The criteria was to make a "tough" and "grungy" design that could be used as a textured background and would feature all the athletes participating in the event. This Background would be replicated in the various boards in the Times Square area. It was important to create something that would standout among all the other signs and billboards but would also be cohesive with the visual landscape of the area.The design was based on dualities, black and white, tough and light. Chalk over concrete were the elements chosen to represent the concept of tough urban sports. Concrete because it's hard, tough and covers the urban landscape and chalk because it's personal, organic and about expression. The white chalk was used over dark concrete to write all the names of the athletes so they were all featured and they each had a style and a design of their own.