The Show +Tell Show is an online archive of Show+Tell videos made by adults. The task at hand was to create a strong brand identity that would convey the purpose of the project and could be used online as well as on print. There was a clear understanding that the look and feel of the brand needed to convey a sense of humanity and history without seeming antiquated.
Branding, Creative Direction, Design
Show+Tell Show Brand Identity
- The Show+Tell Show Brand Identity
The Show+Tell Show is an online archive of Show+Tell videos made by people from all over the world. Part of the challenge when conceptualizing the branding was that it had to convey the purpose of the project. The look was based on the idea that we are surrounded by a world of strange and fascinating objects and every one of them can be interesting and unique. We based the look around the slogan "Every Thing Has A Story", and designed a wallpaper where all the objects are featured in the background. The elements used were weathered and mundane but possessed a nostalgic and almost archival feel. By presenting this arrangement we were able to visually convey the idea of multitude and playfulness that wouldn't compete with the logo or the videos once they were layered on top. The logo was made with a stamp-like font reminiscent of an old printing press. Once again reinforcing that idea of the object as an element of curiosity which combined with the graphic background relayed the project's purpose of collecting stories.
- SCREEN CAPTURES