This were the artboards and animations for the New York Knicks 2010 new recruits campaign.
Animation, Creative Direction, Design
NY Knicks New Recruits Campaign
- New Recruits Campaign NY KnicksArt Direction / Motion Graphics
This video was part of the campaign to bring promising new recruits to the New York Knicks. Among the candidates was Lebron James, Dwaine Wade, Bosh and Amar'e Stoudemire. These animations were supposed to play all along the electronic boards on 7th avenue leading to the garden where each player was received with a parade.The biggest challenge of the campaign was to create photographs of these players wearing knicks jerseys even though they had never worn them.