Description
I was asked to design a style guide for a Rangers Retirement ceremony. The Look was supposed to be evocative yet current, while at the same time honor these remarkable players. One of the main challenges of the project was to design a look that would to change throughout the night in order to reflect the various sections of the event which included a pre-ceremony film screening, the retirement ceremony and a hockey game. At the same time the organizers wanted to make sure the use of electronic boards would not take attention away from the event in the arena but complement and set the tone for the evening.
Fields
Creative Direction, Design, Animation
Date
2011
New York Rangers Retirement Ceremony: Bathgate Howell
  • New York Rangers Retirement Ceremony
    Bathgate / Howell Style guide
  • I was asked to design a style guide for a Rangers Retirement ceremony. The Look was supposed to be evocative yet current, while at the same time honor these remarkable players. One of the main challenges of the project was to design a look that would to change throughout the night in order to reflect the various sections of the event which included a pre-ceremony film screening, the retirement ceremony and a hockey game.  At the same time the organizers wanted to make sure the use of electronic boards would not take attention away from the event in the arena but complement and set the tone for the evening.
  • For the first part of the event the look was all black with a slow moving fog in the background. This made sure it didn't compete with the film being screened but also kept the arena dark for better projection. 
  • During the ceremony we revealed the player's images, and used a dark blue look to reflect the original colors of the brand. The style resonated of vintage player cards and appropriated current brand elements.
  • During the game we went with an elegant blue look and the player's images This reflected the current Rangers brand but still echoed the look of the ceremony.
  • Detail of one of the main boards
  • Details from the various elements of the event