Veronica Velasquez was born in 1979 in Bogota, Colombia. Studied Fine Arts and New Media at Andes University in Colombia before being awarded the Presidential Scholarship to study Film and Motion Graphics at Pratt University in New York. Living in New York since 2001; has been consistently working in Design, Documentary Film and Television for the past seven years. During this time, she has collaborated with Vice Magazine, VBS.tv, Nike, Palladium and kid Robot. Veronica was recently featured in the ING New York City Marathon 2010’s “I’m in. We’re in.” campaign as a first time runner while working as the Creative Director of Arena Graphics at Madison Square Garden, designing jumbo-tron content for Knicks games, Rangers games and selected concerts. Currently works as creative Director for brand activation at Remezcla.com and is a partner at The Braves creative Agency.